How Blogger Generates a Post URL

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If you have every published a post with a long title, you may have noticed that the title is truncated when it is used in the post URL. This is because Blogger has a limitation on the number of characters is uses in the URL. Understanding how Blogger generates a post's URL is important if you want to rank well in search engines.


In my last post titled How to Create a SEO-Friendly Blogger URL I mentioned a method you can use to generate a more SEO-friendly URL. By default, Blogger will use the title of your post as the post URL.

Note:
While I use the term post URL in this post, in the blogging world the actual URL of a post is called a permalink. All blogging platforms allow you to specify using a permalink for each post since it is more search-engine friendly than using an identifier, such as id=1234.

There is a problem, however, if the post title is too long. Blogger has a 39 character limit with regards to a post's URL. This means that if your post title is longer than 39 characters, it will be truncated when the post URL is created.

While this can be frustrating, especially if you would like certain keywords to be included in the post, you can overcome this limitation. The easiest way is to use the method explained in the link above. The next method is to understand how Blogger creates the post URLs.

There are several rules that Blogger follows when it generates the URL for a post. I found a good blog that outlines how the URL is generated called What is the Blogger Post Page Filename Character Limit?. After reading this post, you should have a better understanding how the URL is created.

Understanding what will be included in your posts' URL is important if you wish to rank well in search engines. It is important that each URL contain the keywords you will be targeting. The last thing you need is for you to create a great title for your post, and the actual keywords getting truncated in the URL.

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